Western popular culture has a special relationship with certain Medieval European folk myths. The history of religious and spiritual beliefs across the continent as well as how Christianity developed and coloured a lot of them makes for interesting reading, to be sure. So when popular culture went looking for scary things to mine for stories, there is lots of material ripe for re-imaging.
Vampires are one example of that. Werewolves are another. Both have been frequently re-used and re-invented over the last few decades. I don’t even need to list any titles. The best writers come up with new angles, like Jandar Sunstar in The Forgotten Realms – an elven vampire who actively and successfully fights his vampiric compulsions to the extent a vampire hunter ends up badly misjudging him. Or the vampires in Sanctuary who actually bear little resemblance at all to the popular tropes (and it is such a delight seeing Jonathon Young portray a vampiric Nikola Tesla). The more average ones either disappear with little trace, or come in for considerable amounts of ridicule. Twilight‘s sparkling vampires are a good example.