It doesn’t happen very often, but I had the pleasure of seeing a modern Porsche 911 drive past whilst I was walking to work this morning. Whatever you may think about the German sports car maker, they do make very distinctive looking cars. I came across a promotion film on Youtube that Porsche made years ago about their 928: even in the late 1970′s, the Porsche 928 really stood out as different amongst the other cars.
In the sea of car makes and models, it seems to be really difficult to design and build a shape that stands out. Few manage it and those that do tend to hold on to their distinctive shapes for decades. Porsche clearly does. Lamborghini does, too. The Lamborghini Countach is undoubtedly one of the most recognisable car shapes ever. And it has influenced their cars ever since. By contrast, the new sportscar from Toyota and Subaru (called the 86 from one and the BRZ from the other) is rather underwhelming, to say the least.
But wait – isn’t this a blog about writing? So why all the car talk? Because just like car shapes, your writing needs to be distinctive, too. You might have captivating dialogue, fascinating characters, scintillating descriptions and a killer story – but if your writing is no different from the next five authors in your genre, you’re going to struggle.